Support Local NI was founded as a passionate, community-driven initiative to celebrate and protect Northern Ireland's independent sector. In an era where multinational corporations dominate retail and e-commerce has isolated regional towns, we believe that small, independent businesses form the true backbone of our economy, culture, and society.
From generational family farm shops in County Armagh and artisan craft microbreweries in Newcastle, to local specialty coffee roasters inside Derry's walls, our platform connects residents and travelers with verified independent makers.
Our Vision
Our vision is simple: to make independent buying the default choice in Northern Ireland. We aim to highlight local options that encourage residents to spend their money where it makes the greatest impact—right in their own neighborhoods.
Our Core Values
1. Community Multiplier
We champion the local economic multiplier effect. Studies indicate that out of every £10 spent with local independent merchants, approximately £14 is returned into regional circulation, supporting local jobs, services, and community funding.
2. Heritage Preservation
We advocate for local makers who preserve historic methods. Whether it is a weaver producing authentic Irish linen, a baker wood-firing traditional soda farls, or a potter working with local clay, these artisans keep our heritage alive.
3. Environmental Responsibility
Buying local means shorter supply chains. By sourcing vegetables, cheese, and meats directly from organic farms in Northern Ireland, we drastically reduce carbon miles and support sustainable, nature-friendly agriculture.
"We believe that a high street filled with unique, friendly, independent shopkeepers is infinitely more valuable than a generic strip of multinational franchises."
Meet Our Team
The passionate local advocates, writers, and community coordinators behind Support Local NI.
Sarah Campbell
Belfast-born journalist and community advocate with 10+ years covering local food culture and regional micro-economies.
Liam Gallagher
Based in Derry, Liam travels across all 6 counties verifying independent listings and supporting artisan merchants.
Aoife Doherty
Graphic artist and photographer passionate about capturing the stories and craft traditions of NI artisans.
Get Involved
Whether you are a resident looking to discover new weekend markets, a tourist seeking an authentic staycation experience along the Causeway Coast, or an independent business owner looking to join our verified community directory, we welcome you to join our movement. Let's build a resilient, prosperous, and culturally rich Northern Ireland together.